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Marketing Tips For Small Business Owners

Posted in Discussions by thotrther on the September 28th, 2011

In a large amount of instances, because new business owners possess almost nothing in the way of marketing and advertising experience, they basically ignore the requirement for marketing in their business and instead rely on their specialised skills to deliver and hopefully grow the business. Lack of marketing knowledge isn’t an excuse for not marketing your business!

What makes a lot of small business proprietors so unwilling to pay for business related training in order to improve their abilities and likelihood of success? It tends to make no sense whatsoever! After all, when they want to learn to play a guitar or to play golf, they have no issue paying for tuition?

Marketing training or consultancy should be looked at as a vital investment in any company. When you become much better than your competitors at marketing, you’re virtually guaranteed to do well.

I suspect quite a few proprietors make the error of believing that marketing is merely another word for advertising, and that marketing has got to be costly. These beliefs are both a long way from the truth. Marketing involves a great deal more than merely advertising and definitely does not have to be costly, actually many small business marketing tactics are very cheap to implement.

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And so just what does marketing include?

Marketing basically covers every facet of your company that touches your customer. Your consumer communications, your customer service, your charges, your product and naturally your advertising all fall under the marketing umbrella. To be successful, you have to be outstanding in all of these areas, not only in advertising as most believe.

Whenever you communicate much better than your competition, whenever you offer an improved client experience than your rivals and when you provide a better product, you will not only develop your business much more quickly, you will also be able to charge a lot more too! Couple these areas of excellence with effective advertising and your success will be significantly accelerated.


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